SUMARIO. General Editor’s Preface // Acknowledgements // Introduction // 1. As Heard on TV: The Marriage of Popular Music and Advertising — Art versus Commerce, Revisited — The Evolution of Music in Advertising / 2. Selling Revolution: The Role of Authorship in Music Licensing — Authorship and Copyright — ¿Revolution¿ Rights — The Wake of a Cultural Zeitgeist / 3. Commercial Art: Advertising as an Artistic Vehicle for Music Placement –Advertising as Art — Volkswagen and Nick Drake — Artists in Advertising — Straddling Culture and Commerce — A Prettier World: But at What Cost? / 4. ¿The New Radio¿: Music Licensing as a Response to Industry Woe — Industrial Context and the Production of Culture — Media Deregulation — The Digital Revolution — Weighing Evils: Major Labels and MTV versus Advertising — Pros and Cons of Licensing as an Alternative / 5. In Perfect Harmony: Popular Music and Cola Advertising — Bands for Brands — Cola and Music Duets — Casting Doubt on the Perfect Harmony — Cola’s Strategic Capture of Music Culture — Inextricable Links / 6. Taming Rebellion: Advertising’s Control over Meaning– A Lust for Cruises and Fortunate Jeans — Manipulating Audience Meaning — This Music Was Brought To You By A Corporate Sponsor / 7. Negotiating the Future of Popular Music in Advertising — Independents at the Crux — Mediating Variables Matter — Reaching Compromises — Culture versus Commerce: a Dated Debate? // Appendix // Informants // About the Informants // About the Articles // Bibliography // Index