SUMARIO. What is commercial music? / Getting started / Production best practices / Library music / The library music track package / Direct-to-business: creative concept and pitch / Songwriting for advertising / Winning an agency jingle project / TV theme music / Scoring to picture / Subsequent work with a successful score, jingle, or theme / Getting paid, contracts, agreements, and industry practices / Hits, PSAS, agency pitches, and the ones that got away / Afterword: the artist vs. the journeyman.