SUMARIO. The early ’80s music biz / Todd Rundgren has an idea … / Bob Pittman ; Preparing for lift-off / MTV’s theme song ; Launch of MTV / Initial impressions / VJs / Early MTV / Some struggle in the video age / Les Garland and John Sykes / I want my MTV! / Success! / The MTV effect / Fashion / MTV’s policies /The MTV studios / Big ’80s ; Party animals / The US festival / Billie Jean and Beat it / Black artists and MTV / Michael Jackson / Prince / Videos : R & B and hip-hop / Duran Duran / The Police / Videos : punk and new wave / Def Leppard (and Mutt Lange) / Van Halen / Videos : heavy metal / Bruce Springsteen / Videos : rock / Madonna / Videos : pop rock / Devo / Weird Al Yankovic / Videos : oddities / Fun at MTV / Bad rockers, good rockers, strange rockers / Portrayal of women in music videos / Kiss unmasks on MTV / 1984 MTV video music awards / VH1 / We are the world ; Live Aid / When music videos attack / PMRC and censorship / Losing the plot / The team breaks up ; JJ Jackson remembered / MTV today / Where are they now?