SUMARIO. The lure of the West / The cowboy and song / Western music in the air : record and radio to 1934 / The Sons of the Pioneers and Billy Hill : painting the West in song / Western music rides to the big screen / Gene Autry : public cowboy #1 / The next generation : Tex Ritter, Roy Rogers, Dick Foran, Ray Whitley, and the rest of the posse / Roy Rogers : king of the cowboys / High noon : the musical western at its zenith / Riding into the celluloid sunset / In the ether : radio, records, and television from 1935 / The fallow years / Revival.