The Oxford Handbook of Music and Advertising
Deaville, James (ed.)[]Tan, Siu-Lan (ed.)[]Rodman, Ron (ed.)
SUMARIO: Introduction. Music and advertising : Production, text, and reception ;Siu-Lan Tan, Ron Rodman, and James Deaville. // I. PRODUCTION / James Deaville (ed.) / Production : Music and the creation of the advertising text ; James Deaville. / Music and Advertising Before 1900. – 1. Advertising the English glee to women, 1750-1800 ; Bethany Blake – 2. Advertising Millie-Christine, or the making of the Two-Headed Nightingale ; Remi Chiu and Dana Gorzelany-Mostak / Selection and Marketing of Music. 3. Fitting tunes : Selecting music for television commercials ; Peter Kupfer – 4. Blank music: Marketing virtual instruments ; James Buhler – 5. Contextual marketing: Analyzing networks of musical context in the Digital Age ; Willem Strank / Music for Advertising and Labor. – 6. Organized labor and commercial advertising : Music unions and J. Walter Thompson ; Jessica Getman – 7. Jazz works : Music, advertising, and labor in Toronto, 1955-1980 ; Mark Laver / Branding Through Music. – 8. Designing identities : Sound and music in automotive and appliance branding ; Kenneth McLeod – 9. Music supervision and branding in an era of «convergent advertising» ; Tim J. Anderson / Advertising Corporate Style Through Music. – 10. The conquest of Kool : Jazz, tobacco, and the rise of market segmentation ; Dale Chapman – 11. Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s ; Julie Hubbert – 12. About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana ; Laurel Westrup / Advertising Audiovisual Entertainment. – 13. Music and the formal structures of contemporary action film trailers ; Catrin Watts – 14. Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound ; James Deaville – 15. «Have You Played Atari Today?» Music and audience in an early video game advertising campaign ; William Gibbons / Selling on Radio. – 16. «All those homes beyond the microphone» : Advertising, domesticity, and early country music variety programs in the 1930s ; David VanderHamm – 17. Music and institutional advertising: Consolidated Edison and Echoes of New York ; Rika Asai // II. TEXT ; Ron Rodman (ed.) / Text : Analytic and historical perspectives on music and advertising ; Ron Rodman – 18. Approaches to Analyzing Music and Advertising. Taking the gift out and putting it back in : From cultural goods to commodities ; Timothy D. Taylor – 19. The Sounds of Coca-Cola: On cola-nization of sound and music ; Nicolai Jørgensgaard Graakjær – 20. The persistence of memory : Structural functions of music in commercial jingles ; Ron Rodman / Musical Genres and Advertising. – 21. Popular music, advertising, and selling out / Bethany Klein – 22, Search and destroy : Punk in advertising and selling a subculture ; Jay Beck – 23. Selling David Bowie: Commercial appearances and the developing Bowie star image ; Katherine Reed – 24. Medievalism goes commercial : The epic as register in contemporary media ; David Clem – 25. «Pushin’ it «: Sounding difference through humor in Geico’s 2014 Salt-N-Pepa spot ; Joanna Love / Music and Advertising Genres. – 26. «Once you hear this, act fast»: Music in Civil Defense television advertisements, 1950-1970 ; Reba Wissner – 27. Everything is not awesome : Playful adaptation and the aurality of ecoconscious media in Greenpeace’s Save the Arctic campaign ; Kate Galloway – 28. Exploiting the frontier: Advertising and the western soundtrack ; Mariana Whitmer / Music and Political Ads. – 29. Music and sound design as propaganda in Hell-Bent for Election ; Lisa Scoggin – 30. As heard on … : The changing musical language of presidential campaign ads ; Justin Patch – 31. From the subliminal to the ridiculing : How U.S. campaign ads use music to evoke four basic and two compound emotions ; Paul Christiansen // III. RECEPTION ; Siu-Lan Tan (ed.) / Reception: Empirical approaches to the study of music and advertising ; Siu-Lan Tan / Frameworks: Models, Mechanisms, and Methods. – 32. Toward a utilitarian theory of consumer response to advertising music ; Lincoln G. Craton – 33. Hearing, remembering, and branding: Setting strategic directions for sonic branding research ; Vijaykumar Krishnan and James J. Kellaris – 34. Methods for testing the emotional effects of music in advertising and brand communication ; Daniel Müllensiefen / Cognitive and Affective Responses to Music and Advertising. – 35. Commercial sound : A review of the effects of popular music in radio and television advertising ; David Allan – 36. Music with the message in mind: Cognitive responses to background music in advertising ; Cynthia Fraser – 37. Musical congruity in advertising : Established and emerging research themes ; Steve Oakes and Morteza Abolhasani – 38. Audiovisual advertising : Effects of music on psychological transportation and narrative persuasion ; Madelijn Strick – 39. Music as advertisement : Capturing and sustaining attention in the attention economy era ; Hubert Léveillé Gauvin / Music and Sound in (Multi)Sensory Marketing. – 40. Sensory marketing in advertising and service environments ; Bertil Hultén – 41. Sound in the context of (multi)sensory marketing ; Klemens Knoeferle and Charles Spence. // Appendix ; Ron Rodman (ed.) / The Ad Creation Process: From Production to Reception ; Lawrence Harte // Index.
The Oxford Handbook of Music and Advertising
Deaville, James (ed.)[]Tan, Siu-Lan (ed.)[]Rodman, Ron (ed.)
SUMARIO: Introduction. Music and advertising : Production, text, and reception ;Siu-Lan Tan, Ron Rodman, and James Deaville. // I. PRODUCTION / James Deaville (ed.) / Production : Music and the creation of the advertising text ; James Deaville. / Music and Advertising Before 1900. – 1. Advertising the English glee to women, 1750-1800 ; Bethany Blake – 2. Advertising Millie-Christine, or the making of the Two-Headed Nightingale ; Remi Chiu and Dana Gorzelany-Mostak / Selection and Marketing of Music. 3. Fitting tunes : Selecting music for television commercials ; Peter Kupfer – 4. Blank music: Marketing virtual instruments ; James Buhler – 5. Contextual marketing: Analyzing networks of musical context in the Digital Age ; Willem Strank / Music for Advertising and Labor. – 6. Organized labor and commercial advertising : Music unions and J. Walter Thompson ; Jessica Getman – 7. Jazz works : Music, advertising, and labor in Toronto, 1955-1980 ; Mark Laver / Branding Through Music. – 8. Designing identities : Sound and music in automotive and appliance branding ; Kenneth McLeod – 9. Music supervision and branding in an era of «convergent advertising» ; Tim J. Anderson / Advertising Corporate Style Through Music. – 10. The conquest of Kool : Jazz, tobacco, and the rise of market segmentation ; Dale Chapman – 11. Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s ; Julie Hubbert – 12. About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana ; Laurel Westrup / Advertising Audiovisual Entertainment. – 13. Music and the formal structures of contemporary action film trailers ; Catrin Watts – 14. Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound ; James Deaville – 15. «Have You Played Atari Today?» Music and audience in an early video game advertising campaign ; William Gibbons / Selling on Radio. – 16. «All those homes beyond the microphone» : Advertising, domesticity, and early country music variety programs in the 1930s ; David VanderHamm – 17. Music and institutional advertising: Consolidated Edison and Echoes of New York ; Rika Asai // II. TEXT ; Ron Rodman (ed.) / Text : Analytic and historical perspectives on music and advertising ; Ron Rodman – 18. Approaches to Analyzing Music and Advertising. Taking the gift out and putting it back in : From cultural goods to commodities ; Timothy D. Taylor – 19. The Sounds of Coca-Cola: On cola-nization of sound and music ; Nicolai Jørgensgaard Graakjær – 20. The persistence of memory : Structural functions of music in commercial jingles ; Ron Rodman / Musical Genres and Advertising. – 21. Popular music, advertising, and selling out / Bethany Klein – 22, Search and destroy : Punk in advertising and selling a subculture ; Jay Beck – 23. Selling David Bowie: Commercial appearances and the developing Bowie star image ; Katherine Reed – 24. Medievalism goes commercial : The epic as register in contemporary media ; David Clem – 25. «Pushin’ it «: Sounding difference through humor in Geico’s 2014 Salt-N-Pepa spot ; Joanna Love / Music and Advertising Genres. – 26. «Once you hear this, act fast»: Music in Civil Defense television advertisements, 1950-1970 ; Reba Wissner – 27. Everything is not awesome : Playful adaptation and the aurality of ecoconscious media in Greenpeace’s Save the Arctic campaign ; Kate Galloway – 28. Exploiting the frontier: Advertising and the western soundtrack ; Mariana Whitmer / Music and Political Ads. – 29. Music and sound design as propaganda in Hell-Bent for Election ; Lisa Scoggin – 30. As heard on … : The changing musical language of presidential campaign ads ; Justin Patch – 31. From the subliminal to the ridiculing : How U.S. campaign ads use music to evoke four basic and two compound emotions ; Paul Christiansen // III. RECEPTION ; Siu-Lan Tan (ed.) / Reception: Empirical approaches to the study of music and advertising ; Siu-Lan Tan / Frameworks: Models, Mechanisms, and Methods. – 32. Toward a utilitarian theory of consumer response to advertising music ; Lincoln G. Craton – 33. Hearing, remembering, and branding: Setting strategic directions for sonic branding research ; Vijaykumar Krishnan and James J. Kellaris – 34. Methods for testing the emotional effects of music in advertising and brand communication ; Daniel Müllensiefen / Cognitive and Affective Responses to Music and Advertising. – 35. Commercial sound : A review of the effects of popular music in radio and television advertising ; David Allan – 36. Music with the message in mind: Cognitive responses to background music in advertising ; Cynthia Fraser – 37. Musical congruity in advertising : Established and emerging research themes ; Steve Oakes and Morteza Abolhasani – 38. Audiovisual advertising : Effects of music on psychological transportation and narrative persuasion ; Madelijn Strick – 39. Music as advertisement : Capturing and sustaining attention in the attention economy era ; Hubert Léveillé Gauvin / Music and Sound in (Multi)Sensory Marketing. – 40. Sensory marketing in advertising and service environments ; Bertil Hultén – 41. Sound in the context of (multi)sensory marketing ; Klemens Knoeferle and Charles Spence. // Appendix ; Ron Rodman (ed.) / The Ad Creation Process: From Production to Reception ; Lawrence Harte // Index.
