SUMARIO. Introduction : capitalism, consumption, commerce, and music / Music and advertising in early radio / The classes and the masses / The Great Depression and the rise of the radio jingle / Music, mood, and television : the discovery and use of emotion in advertising music / The industrialization and standardization of jingle production / The discovery of youth / Consumption, corporatization, and youth in the 1980s / Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after / New capitalism, creativity, and the new petite bourgeoisie.