SUMARIO. / Introduction : what were musicians saying about television music during the first decade of broadcasting / Toward an associative theory of television music / Hello out there in TV land : musical agency in the early television anthology drama / And now a word from our sponsor : musical structure and mediation in early TV commercials / Beam me up, Scottie! : leitmotifs, musical topos, and ascription in the sci-fi drama / Go for your guns : narrative syntax and musical functions in the TV western / Tube of pleasure, tube of bliss : television music as (not so) drastic experience / And now another word from our sponsor : strategies of occultation and imbuement in musical commercials / Just the facts, ma’am : musical style change and markedness in the police drama / The truth is out there : music in modern/postmodern television.