SUMARIO. Some Claims Made About MTV / Some Claims Made About Music Video / The Question / Aesthetic Communication / A Brief Outline of the Book / History and Style / The Context / The Youth Market / Rock Iconography / Marketing a Mood / Race Matters / A Pathic Encounter / Intersections / The Television Set and Stereo System / Radio and Television / Music and Television / Promotions and Desire / Contests and Mood / Advertisements and Programs / The Song and the Video / Origin and Copy / Music and Visuals / Musical Styles and Schizophonia / Videos and Typology / Sight and Sound / Logics and Limits / The Flow of the Floe / Television Flow / MTV’s Rhythmic Structuring / MTV’s Musical Temporality / Style / Conceptions of Style / Conceptions of Music Video Style / Communication and Style / Music, Style, and Ritual / The Nebulous and Ineffible Dimension of Music / The Persistence of Vision / The Visual Bias / Visual Communication / Image and Imagination, Sound and Orality / The Audial Depth of the Visual Scene / The Audial Scene of Guess Jeans / Realism and Hyperreality / Realism and the Tele-vision of Music / Hyper-realism and a Musical Tele-vision / Transformations of the Performer and the Performance / Aesthetics, Aisthesis, and Synesthesia / Aisthesis / Synesthesia / The Reversibility of Expression and Perception / Communication and Technology / From Instrumentality to Poeisis to Enframing / The Reversibility of Expression and Perception / The Perspective of Perspective.